January 30, 2014, Myrtle Beach, S.C. – CresCom Bank is pleased to announce that Eric Keys has joined the bank as a vice president and commercial loan officer at the 38th Avenue branch.

Keys joins the bank from Coastal Carolina National Bank and prior to that, worked at South Carolina Bank and Trust and Coastal Federal, serving in commercial leading roles at both. Prior to this, Keys worked at Crestar Bank in Richmond, Va. 

He holds a bachelor of science degree from Bluefield College and a master of business administration from the Darden School of Business at the University of Virginia.  In addition, Keys earned diplomas of graduation from Louisiana State University’s Graduate School of Banking, the North Carolina School of Advanced Commercial lending and the Virginia School of Bank Management.

“Eric brings with him a wealth of commercial lending experience and his addition to our 38th Avenue branch further strengthens our team within the Myrtle Beach market,” said David L. Morrow, CEO of CresCom Bank.

About CresCom Bank
CresCom Bank’s origins were derived from the consolidation of Crescent Bank and Community FirstBank.

Both Community FirstBank (Charleston) and Crescent Bank (Myrtle Beach) were founded by local business leaders committed to building successful banks in both cities under the umbrella of parent holding company Carolina Financial Corporation. The reason for both banks forming was the same: as a response to several large bank mergers that left few community banking choices for area residents and businesses.

CresCom Bank has 11 locations along the coast of South Carolina. Offering a strong core of banking products and services and a committed group of community leaders, management and personnel, CresCom Bank remains committed to warm, exceptional service and a strong knowledge of local businesses and economic trends.

It’s this dedication that makes "Have a nice bank." more than just a slogan, but a commitment to service. This, combined with years of experience and a unique understanding of financial opportunities along coastal South Carolina, make CresCom Bank the perfect fit for either personal or business financial needs.

To learn more about CresCom Bank, visit or call 1-855-CRESCOM.

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